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About Us

Japanese inspired innovative flaming devices since mid-1970. 

SOTO now serving the world market for Shinfuji Burner of Japan.

Dedicated to generating and integrating the “Blue Flame” in every flaming device conceived, SOTO’s engineers have devoted their lives to creating products that reach a maximum sustainable flame in the least possible amount of time. Devices that can be trusted to function in extreme cold and chilling winds. Every effort is made to provide the highest safety and technical standards at all phases of production, resulting in an enhanced outdoor experience for end-users of SOTO’s products.

who we are​

In the early years, Hajime Yamamoto, founder of Shinfuji Burner, worked as a manufacturer of burners in Japan where winter temperatures can plummet to -40°F. At the time, a burner would take 2 to 3 minutes to preheat. Realizing the benefits of reducing this wait time, he assembled a team of the best creative, engineering, and innovative minds he could find who shared his determination to create a burner that took seconds—not minutes—to preheat.

In the 1970s, the industrial burner was gaining momentum and respect as customers in both the home and business sectors were experiencing new levels of success in their efforts to control weeds. This inspired Yamamoto and his team of engineers to design a kerosene weed burner specifically for home use. As word spread, the fields that surround the rural areas of Japan were revitalized. While the weed burning device was perfected, materials for industrial burners, innovative blazing, and skilled soldering were added to Shinfuji’s growing line of products generating and integrating the blue flame.

Our Mission

SOTO is dedicated to generating and integrating the “Blue Flame” in every flaming device conceived.

The blue flame is evidence of a complete combustion–the essential factor in sustaining a high-temperature flame and evidence of a superior performance. SOTO makes every effort to provide outdoor gear with the highest safety and technical standards. Inspections are relentlessly executed until the product meets SOTO’s stringent requirements. Every SOTO product is the culmination of decades of experience, knowledge, and cutting-edge technology for the outdoor enthusiast.